This interesting link points to a company that analyzes web pages and their rankings in search engines. Secret Search Engine labs did an analysis of Frank's Friendly Cars Maui Car Rental (www.mauicarrental.biz). It's posted on a SEO Analysis page. According to SSEL, this should help to understand how the site ranks on search queries like "maui car rental" and so on.
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Economy cars, mid-size cars, SUV's, and mini-vans. Well maintained, reliable vehicles. All our ars have cold a/c. A few dings and scratches make you fit right in like a Maui local.