"Secret Search Engine Labs" and Maui Car Rental
This interesting link points to a company that analyzes web pages and their rankings in search engines. Secret Search Engine labs did an analysis of Frank's Friendly Cars Maui Car Rental (www.mauicarrental.biz). It's posted on a SEO Analysis page. According to SSEL, this should help to understand how the site ranks on search queries like "maui car rental" and so on.